Marketing is a study and management of exchange relationship. It is business process of identifying ,anticipating and satisfying customers needs and wants. It is used to attract customers. It is one of the primary component of business management .Commerce marketing is the activity, set of instructions and process for creating ,communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Advantage of marketing are

• 1- To raise brand awareness
• 2- To create high quality leads
• 3- To grow and maintain Thought Leadership
• 4- To improve customer value
• 5- To Empower your colleagues to become brand ambassadors